Going Bananas With Urban Fruit

Going Bananas With Urban Fruit

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Since digging my teeth into Eat To Live book by Joel Fuhrman (which deserves a separate blog post as it completely changed my views about nutrition and healthy eating), I became more aware of the importance of including whole fruit and veg into the diet, as well as I had to come to terms that Haribo jellies (that, for some unknown reasons, I was convinced were 'good for you' as they are made with fruit and apparently they are made with glucose syrup, sugar, dextrose and gelatine with fruit and plant extracts, flavours, starches and a little citric acid added to the mix) are not a healthy snack (okay, it't not a rocket science but I really thought there's something healthy about them, well-done Haribo marketing and branding!) and applied strict label reading control to everything that is positioned as a healthy snack. Needless to say, when I received a funky colourful box packed with Urban Fruit goodies, I was highly sceptical.

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Packaged in juicy bags (available in 35g snackpack as well as in a bigger size bags), 'Perfect Pineapple', 'Smashing Strawberry', 'Magnificent Mango', 'Cheeky Cherry', and 'Tremendously Tropical Mango, Coconut, Pineapple & Banana' were inviting to 'join the bunch' claiming that Urban Fruit 'do not mess with mangos' and serve 'delicious fruit, picked when it’s perfectly ripe, and then gently baked at low temperatures so that you hang on to all the good stuff'. Urban Fruit never add any sugar, oils, sulphites, concentrates or any other unwanted items to the fruit.

I turned to the nutritional value information to see what's in store. Turns out the claims are true: 100g of 'Cheeky Cherry' (which content is 'just cherries'), for example, has 2.0g of protein, 8.3g of fiber, 0.0g of saturated fat and only trace of sodium. No added sugars or preservatives. With 'Magnificent Mango' you are getting even more goodness: 2.9g of protein and 9g of fiber per 100g making 100g of the snack under 300 kcal. Urban Fruit snacks are vegan and gluten free (however be aware that packing house handles nuts).

If you are surprised that fruit contains protein, check out Eat To Live book I mentioned above, as well as check out Tanya Zuckerbrot's F-Factor (F for fiber) approach to nutrition that explains the benefits of fiber for a healthy living.

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What about sugar, you'll ask? It's on average 50g of sugar per 100g of Urban Fruit snack. It's natural fruit sugars so it's free of added sugars but gut instinct and basic nutritional knowledge tells me that one should watch the sugar intake and try not to smash the entire bag of Urban Fruit in one go. Which, in my experience, it's very easy to do cause it's so delicious... :)

Are you making your way to Asda, Tesco, Co-op, Waitrose, ocado, or Wilkinsons yet? It's in the meal deal at Boots, on Amazon, and in loads of independent retailers, too.

Finally, check out the cracking sense of humour of the Urban Fruit's team on Facebook, Twitter or Instagram. :)

Now, Go Bananas!

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