Turns out, a fear of missing out and a hyper-active personality can make a good start for a lifestyle blog! :) Following my curiosity and passion for all things London, I set up Start Up Your Happiness as an avenue where I share my active lifestyle tips and experiences that make me happy. Expect restaurant reviews, yoga, innovative fitness concepts and quirky hidden gems.

I am a UK ambassador for Zova fitness app that helps women exercise in a fun and exciting way, as well as I am an alumni of Imperial College Business School where I did my MBA. I work in Marketing Communications and Digital and absolutely love the benefits technology and innovations bring and the way they improve our lives.


While I am often invited by brands to review their concepts, locations and products, my articles reflect my honest opinion about the experiences and I am not paid to provide positive reviews or anything like that. You can find the 'index' of the things I wrote about in Friends section of the blog.


[symple_box color="black" fade_in="false" float="center" text_align="center" width=""]Some of The Press Coverage [/symple_box]


JD-sports inna semenyuk Inna was selected by Nike and JD Sports among 3 bloggers in the UK to encourage women run more. Check out the stories, looks and style recommendations at the campaign microsite here.

red magazine inna semenyuk

Follow Inna's running journey with Nike and JD Sports here.

urban-massage inna semenyuk

Urban Massage recommends Start Up Your Happiness among top 5 active lifestyle blogs in the UK. Read the full review here.

Imperial College Inna Semenyuk

Inna spoke to Imperial College Business School during her MBA course. Read the interview here.


London Live

Inna speaks to London Live about Lights Of Soho 

Enjoy the blog! :)

Inna xoxo